Meet the Team

Qualitas Research | Who we are

Kim Morral

Research and Evaluation Consultant

Kim Morral is an experienced social researcher and credentialed evaluator (CE) with the Canadian Evaluation Society (CES). Kim has more than 20 years of research, evaluation and professional experience in health, social services and education. Kim holds a Bachelor's Degree in Psychology, a Postgraduate Diploma in Mental Health Studies and a Postgraduate Diploma in Social Sciences Research Methods. Kim is a member of the Canadian Evaluation Society, the American Evaluation Society and the British Psychological Society. Kim was previously Senior Researcher in the Faculty of Health and Social Sciences at Leeds Beckett University (UK). Kim is now based in North Vancouver and works part-time as a research consultant with Qualitas Research.

With extensive experience of social and applied research, Kim's research has primarily been in the areas of mental health, health promotion, health and social care, homelessness and social inclusion. Experienced in both quantitative and qualitative research, previous work has included survey design and analysis, qualitative research (including in-depth interviews, observation and focus groups) and mixed methods research. She has a strong track record in undertaking research with 'hard-to-reach' groups, and with people with multiple and complex needs.

Kim has numerous published reports and peer reviewed academic journal papers. She has also worked as an academic peer reviewer. Kim's recent research in mental health has received several awards. Her research has been cited in high profile publications including The Guardian and The Observer and has had direct impact on the development of services and policies. Her research on homelessness initiated the development of three new specialist projects for older homeless people and helped secure funding to develop them. This work also initiated a small grants programme (Age UK) to support work in this area. An earlier study played a key role in the decision by the UK Department of Health to launch an independent enquiry into the care of older people on acute wards in general hospitals.

Prior to getting involved in research in 1997, Kim worked for several years in healthcare, social services and education, working primarily with people with mental health needs and learning disabilities. In this work Kim gained experience of working for Health Authorities, social services, schools and non-profit organisations, in a variety of roles in both community and inpatient settings. 


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Biog: Kim Morral

Caroline Paley

Associate Researcher

Caroline has been a researcher since 1999 after gaining a Bachelor's Degree and a Master's Degree in Sociology. She first worked at Brighton University (UK) in the Health and Social Policy Research Centre, where she was involved in a range of projects. After moving to Yorkshire in 2001, she worked for the Centre for Health Promotion Research at Leeds Metropolitan University. Her research projects include a Help the Aged project about older people and loneliness, evaluations of local Sure Start programmes, and a Department for Transport study about how parents teach their children about road safety. More recently (June 2009–June 2012), she was the Research Officer for the Leeds Independent Living Project which involved working alongside eight service user researchers from mental health and learning disability services. Caroline has also recently worked on a qualitative study for an NHS Trust which involved interviewing patients and carers and an evaluation of a volunteering scheme. During these research projects, she used different methods to find out peoples’ views and experiences, including interviews, focus groups, questionnaires, photography, drama and drawing. Caroline has acted as a Research Associate for Qualitas Research since 2012. Caroline has been an Associate Researcher with Qualitas Research since 2012.

Sam Fuglestad

Associate Research Assistant

Sam Fuglestad is a freelance research analyst and administrator, offering support as a research assistant to clients when needed. She has a degree in Psychology and an Advanced Certificate in Market and Social Research Practice (Market Research Society). After working in the Post Office research team, she became a freelancer 10 years ago, and has extensive experience in qualitative analysis using frameworks, working with prominent social research clients. She also has a developing interest in mental health research. Sam is very organised and as well as charting (qualitative analysis) she offers services such as transcription, telephone interviewing, topic guide and report drafting, and project co-ordination. Sam has provided research support services to Qualitas Research including qualitative analysis and audio transcription of research interviews.

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Research and Evaluation Services

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